Your web site can be generating enough visitors and have a
good sales conversion ratio. This article will highlight a
few practical ideas that will align your web site in getting
more first-time visitors, repeat visitors, and also help
generate more sales by setting up or tweaking your website's
unique selling proposition through the use of an
autoresponder and article distribution. Let me explain what
I mean by all of this.
Firstly, it is very important to understand the importance
of being able to follow up with a visitor by getting their
name and email address when they visit your website. When
you have an autoresponder service in place on your website,
you will be able to introduce your service and build the
neccessary relationship with your subscriber in order for
them to trust you before making a sale. It is important that
you build a subscriber-base for your newsletter in order to
stay in contact with subscribers, and then in turn offer
your products or services which will assist you in
generating more sales.
Now lets look at some specific tips that combine newsletter
and article distribution into a unique selling proposition
for your business. Even if you're not a writer, you can come
up with a good newsletter and articles just by doing some
initial brain-storming and fine-tuning.
* When a subscriber signs up for your newsletter, you should
provide prompt to-the-point style meaty-content
tips-and-techniques about the industry. By doing a quick
analyses about your specific industry on paper, you can,
say, break the industry into its 3 main criteria. You can
then come up with, say, 3-5 important sub-points about
each criteria. This simple step alone can now allow you to
put together a subscriber follow-up series of at least 5
to 12 emails pertaining to your industry.
* Get your subscriber into the habit of clicking on a link /
links within your email, whilst staying within the email's
line of presentation. In other words, dont wildly change
your topic in an attempt to recommend a product or service
(or affiliate services) to your subscriber.
* Your email should allow the subscriber to be one click
away from the recommended solution, presented to them
through an article-styled web page on your own web site.
Prevent your newsletter from pointing to websites other
than your own. This will allow your subscriber to have
added confidence in your product or as a service provider,
even though you recommend an affiliate product or have an
affiliate product review set up on that specific web page.
This is also for web site search engine ranking purposes
mentioned further down.
* Try to keep your newsletter uncomplicated - short, simple,
and to-the-point, whilst presenting your product or
service confidently - and eliminating any doubts in the
mind of your subscriber. It should contain meaty content
with links that points subscribers to your article-style
optimized pages on your website which contains a more
indept conclusion and solution to the problem, along with
those products or services you recommend for solving the
problem. Subscribers should see you as an expert on the
subject you are offering.
* By enforcing this common problem - click - solution
technique within your newsletter, and providing problem
solving articles with solutions, you will help your
subscribers reach a purchase decision sooner or act to
seek a closer relationship with you, your product or
service.
* In principle your newsletter could simply provide valuable
tips and techniques from within your industry to provide
subscriber confidence and keep subscribers on their toes
with regards to the industry, before they have the option
to click to your article pages which will present a more
power-packed conclusion and solution to the specific
problem - which in turn should help your subscribers
taking firmer action regarding your service.
* Once your newsletter and web site article pages is set up
in such way, you can now write short informative articles
that compliment those article pages and syndicate them
through article syndication services. Article distribution
should in my view form an important part of your website
promotion and can have a great impact on your business.
There are thousands of ezine publishers and article
directories online that needs good content like your short
informative articles.
Benefits of this method of article distribution is that you
will allways have articles that is written which
incorporates direct selling techniques, because you are
writing them in a complementary 'direct sell' manner to your
main article-style pages to sell your product or service to
your visitors. Your website will gain link popularity within
search engines through increased syndication of your short
informative articles (through the web site link you provide
in your article resource-box). Your Pay-Per-Click
advertising costs will also be better utilized since paying
website visitors get the chance on your website to subscribe
to your autoresponder, from where you can drive more sales.
By implementing the methods mentioned above, you could
dramatically increase your web site traffic; Simply by
putting these things into place and making sure that it is
functioning properly, and then overseeing it on a regular
basis, can take your web site to increased profitability.
About the Author:
PETRUS JORDAAN provides How-To information ranging from
running your Own Home Business, Network marketing tips,
and writing ebooks. For more information on the Number One
Home Business, please visit my web site at
http://wirelessbusinessmedia.com
The best way may be to use tweezers and pull the tick straight out and up. This has become the most commonly recommended method because it is simple and quick.
It is important to 'enable' your website to automatically deliver quality content such as anewsletter to visitors and allow you to follow up with extrainformation when necessary. Top marketers agree that thisforms a large percentage of their online success.
