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Wednesday, January 7, 2009

Keeping your website running profitable.

With so much that is being said about driving visitors to a
website, it is good to look at the values of a few practical
elements of your website that will in principle assist you
to build a profitable online business. Your website need
simple and effective methods to keep your business on a
profitable track. Lets look at a few practical ideas.

When a visitor comes to your website you have to get their
name and email address so you may follow-up by autoresponder
or when you choose. It is important to 'enable' your web
site to automatically deliver quality content such as a
newsletter to visitors and allow you to follow up with extra
information when necessary. Top marketers agree that this
forms a large percentage of their online success. How do you
do this? You add a form on your web page, giving visitors
the chance to subscribe to your opt-in list, newsletter or
report. This essential method to introduce your service will
build relationship. What is required of you is to integrate
the autoresponder into your web site HTML through a form so
that you can pre-load the autoresponder with your
newsletter. Break up the knowledge you have about your
industry into to-the-point content and formulate it into an
informative newsletter. Subscribers can now begin to see you
as an expert on the subject and look to you for solutions
your business is offering.

Once your newsletter is up and running, you can use these
very same tips and techniques you share with your
subscribers and also write a weekly article about your
product or service, and then submit it to article
directories online. This is very easy to do and will have
great response for your business. There are tens of
thousands of ezine publishers online that needs good
content, and will give you valuable exposure for your
business. You will have many sites linking to your site
and people will be able to read what your business is about
and visit your website. There they will be able to subscribe
to your newsletter which provides more information about
your product or service. Each article has got a resource box
at the bottom which allows visitors to visit your web site.
Write your 4 to 6 line resource box by viewing some samples
online and making up your own. Finding details of article
directories can quite easily be done through looking up in
search engines.

Let's go a step further and look at newspaper classifieds.
By using little snippets of ideas from your newsletters and
articles, you can come up with short eye-catching
promotional messages to use in newspaper classifieds. There
are newspaper companies that offer state-wide and
nation-wide advertising in their papers, often covering
readership in excess of 6 to 11 million. By placing 10-15
word tiny classified ads all over the globe can dramatically
increase your website traffic. This is a very good idea for
generating sales leads to your website from where a name and
email address can be captured for further follow-up. You
want to get your leads to your web site first from where
they can subscribe to your automated content.

Another excellent method of getting website visitors to your
website is making use of Pay-Per-Click search engines to
drive targeted traffic to your website. You can get many
good 'keywords' for aproximately 5 to 15 pennies to drive
targeted website visitors to your website. When spending
money on Pay-Per-Click Advertising, it is a good idea to
always give website visitors the option to subscribe to your
opt-in list, newsletter or report, on a short landing page
before they are introduced to the main product offer, so
that you may capture their name and email address for your
autoresponder series and later follow-up.

Lastly lets consider the eye-opener an affiliate program can
have for your business. With the right product or service it
is by far the hottest way of building your business and
customer-base. Submit your program to affiliate directories
across the web. You'll have affiliates making sales for you
and not paying a cent in advertising until you've made the
sale! Your advertising will be covered by your affiliates,
and you can concentrate on providing customer service and
continue follow-up with your increasing customer-base
through newsletter delivery and other product offers.

By becoming familiar with how important it is to stay
relevant when implementing these methods will benefit your
business and you will find that you'll be achieving better
results.


About the Author:

PETRUS JORDAAN provides How-To information ranging from
running your Own Home Business, Network marketing tips,
and writing ebooks. For more information on the Number One
Home Business, please visit my web site at
http://wirelessbusinessmedia.com



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